Social Bridges in Community Purchase Behavior
نویسندگان
چکیده
Understanding purchase behavior of people in city environment can have important implications in the design and management of cities and the study of urban economy. Traditional studies have proposed to use gravity-based spatial interaction (Huff) model [1, 2] or discrete choice model [3] to model individual purchase behavior. These models treat individual purchases separately and do not explicitly consider influence among different people or communities, which could however play an important role in financial decision-making processes.
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